With the holiday season rapidly approaching and with more customers taking to the Internet to procure their shopping list. Every retailer has probably (read: hopefully) taken the time to review their checkout journey. Subsequently, they have probably deployed strategies to curtail reasons because of which customers leave the channel without making their purchase. Continue reading “#ConversionRateOptimisation – Reducing cart abandonment on web channel” »
#Digital Lessons learned from a Stewardess
I like visiting Poland during Winter (Brrrrr!) and it was last year that I found myself sitting on a flight back from Gdansk. I was startled when someone hit my elbow – it was the air hostess who was conducting the usual pre-take off routine – checking if the seat belts were fastened. Continue reading “#Digital Lessons learned from a Stewardess” »
London Undergound art: four unusual London tube maps
You’ve probably heard of the London underground map, but do you know those alternative maps? Figments of the imagination of five artists, here are five unusual London tube maps. Let’s make way for alternative art!
1. The Great Bear
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