Why the modern #CMO should #ThinkLookActDigital

According to a research published by Accenture Interactive in July 2014, while only 21% of CMOs believe their company will be known as a digital business in five years, they predict that digital budgets will account for more than 75% of the marketing budget. As testament to its tech and consulting prowess, Accenture was mentioned in the top 10 most admired Tech companies in 2013; I’m waiting to see Accenture listed in Top 10 most admired Digital companies.

Accenture Interactive Research - CMO 2014

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Social collaboration in a corporate context

What is collaboration and is it important in a corporate context?
Is collaboration relevant in a decision making context?
Does social collaboration foster creativity?
Does it create silos?

These are some of the questions that bubble up when the subject of social collaboration in a workplace is brought up with friends or colleagues. Conversations about collaboration normally tend to branch out beyond the confines of ‘social’ so I’ll structure it based on three pillars: Tools, Process and Data. But first, let us look at the history of social collaboration to contextualise. Continue reading “Social collaboration in a corporate context” »

#ConversionRateOptimisation – Reducing cart abandonment on web channel

With the holiday season rapidly approaching and with more customers taking to the Internet to procure their shopping list. Every retailer has probably (read: hopefully) taken the time to review their checkout journey. Subsequently, they have probably deployed strategies to curtail reasons because of which customers leave the channel without making their purchase.  Continue reading “#ConversionRateOptimisation – Reducing cart abandonment on web channel” »

#Digital Lessons learned from a Stewardess


I like visiting Poland during Winter (Brrrrr!) and it was last year that I found myself sitting on a flight back from Gdansk. I was startled when someone hit my elbow – it was the air hostess who was conducting the usual pre-take off routine – checking if the seat belts were fastened. Continue reading “#Digital Lessons learned from a Stewardess” »