How does Syntax, Semantics and Pragmatics apply to everything?

How does Syntax, Semantics and Pragmatics apply to everything?

Before we begin, let’s share our understanding about Syntactics, Semantics and Pragmatics with a simple refresher; broadly speaking, there are 3 kinds of ellipsis:
1) Syntax: Programming languages have constructs with which you write software to get machine to do something exactly how you want it. When we grew up, our parents told us how to ‘sit’ or ‘sleep’ or ‘stand’ – and so we did. And, we learned.
2) Semantics: Learning how to write software comes with the realization that there is more than way to tell the machine to do something exactly how you want it. Granted the programming constructs (and syntax) exist, but the way we craft commands differ from person to person. As we grew up, we learned that there is more than 1 way to sit, stand and sleep and more than once place to do it. And, we evolved our application of learning.
3) Pragmatics: As we started learning more than 1 programming language, we started to think about context and how to get what we want in a good way rather than focus on syntax itself. As we grew up, we started to think why we sit or sleep and realized that ‘rest/relaxation’ is what we want and there are many ways to get ‘rest’ and it depends on where we are and who we are with. And, we started thinking less about what we say/do and more about outcomes we want to drive in that context.
How important is context to understand meaning
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What will happen when Conversational UI disrupts as expected?

What will happen when Conversational UI disrupts as expected?

Before we begin, let’s share our understanding about Conversational UI with a simple refresher; (very) broadly speaking, there are 2 types:
– Voice agents: We interact with machines by speaking to them in our natural language (eg: English). Voice driven interfaces like Siri, Cortana and Echo are examples.
– Chat bots: You could engage in a chat conversations in Natural language (English) without being limited (too much) by syntactical constructs. Messaging platforms like SlackBot, Facebook Messenger etc are examples.

Conversational UI design - header
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De-construction of myKerala culture

De-construction of myKerala culture

My name is Ravindranath Jayakumar and I call myself Ravi Jay as according to my peers, it rolls off their tongue easier. I come from beautiful Kerala, India. Unsurprisingly, like many, I’m living away from home working in the IT industry. Uniquely, I work with Digital and I’m an Agile Coach. I’ve been married to my wife for a year now. She has a career (IT) and often we find ourselves discussing and debating (read: arguing) about various issues. One such conversation during a May bank holiday in London prompted me to dust off my blog and share my take on how I’d caricature recent news headings in Kerala.Beautfiul-Kerala-Gods-Own-Country
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Why the modern #CMO should #ThinkLookActDigital

Why the modern #CMO should #ThinkLookActDigital

According to a research published by Accenture Interactive in July 2014, while only 21% of CMOs believe their company will be known as a digital business in five years, they predict that digital budgets will account for more than 75% of the marketing budget. As testament to its tech and consulting prowess, Accenture was mentioned in the top 10 most admired Tech companies in 2013; I’m waiting to see Accenture listed in Top 10 most admired Digital companies.

Accenture Interactive Research - CMO 2014

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Social collaboration in a corporate context

Social collaboration in a corporate context

What is collaboration and is it important in a corporate context?
Is collaboration relevant in a decision making context?
Does social collaboration foster creativity?
Does it create silos?

These are some of the questions that bubble up when the subject of social collaboration in a workplace is brought up with friends or colleagues. Conversations about collaboration normally tend to branch out beyond the confines of ‘social’ so I’ll structure it based on three pillars: Tools, Process and Data. But first, let us look at the history of social collaboration to contextualise. Continue reading “Social collaboration in a corporate context” »

#ConversionRateOptimisation – Reducing cart abandonment on web channel

With the holiday season rapidly approaching and with more customers taking to the Internet to procure their shopping list. Every retailer has probably (read: hopefully) taken the time to review their checkout journey. Subsequently, they have probably deployed strategies to curtail reasons because of which customers leave the channel without making their purchase.  Continue reading “#ConversionRateOptimisation – Reducing cart abandonment on web channel” »

#Digital Lessons learned from a Stewardess

#Digital Lessons learned from a Stewardess

Digital-lessons-learned-from-stewardess-Richard-branson

I like visiting Poland during Winter (Brrrrr!) and it was last year that I found myself sitting on a flight back from Gdansk. I was startled when someone hit my elbow – it was the air hostess who was conducting the usual pre-take off routine – checking if the seat belts were fastened. Continue reading “#Digital Lessons learned from a Stewardess” »