Why the modern #CMO should #ThinkLookActDigital

Why the modern #CMO should #ThinkLookActDigital

Ravi Jay

According to a research published by Accenture Interactive in July 2014, while only 21% of CMOs believe their company will be known as a digital business in five years, they predict that digital budgets will account for more than 75% of the marketing budget. As testament to its tech and consulting prowess, Accenture was mentioned in the top 10 most admired Tech companies in 2013; I’m waiting to see Accenture listed in Top 10 most admired Digital companies.

Accenture Interactive Research - CMO 2014

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Digital marketing - What's in it for me - Social media marketing

Social collaboration in a corporate context

Ravi Jay

What is collaboration and is it important in a corporate context?
Is collaboration relevant in a decision making context?
Does social collaboration foster creativity?
Does it create silos?

These are some of the questions that bubble up when the subject of social collaboration in a workplace is brought up with friends or colleagues. Conversations about collaboration normally tend to branch out beyond the confines of ‘social’ so I’ll structure it based on three pillars: Tools, Process and Data. But first, let us look at the history of social collaboration to contextualise. Continue reading “Social collaboration in a corporate context” »

#ConversionRateOptimisation – Reducing cart abandonment on web channel

Ravi Jay

With the holiday season rapidly approaching and with more customers taking to the Internet to procure their shopping list. Every retailer has probably (read: hopefully) taken the time to review their checkout journey. Subsequently, they have probably deployed strategies to curtail reasons because of which customers leave the channel without making their purchase.  Continue reading “#ConversionRateOptimisation – Reducing cart abandonment on web channel” »

Richard branson, Branson as air hostess, branson loses bet

#Digital Lessons learned from a Stewardess

Ravi Jay

Digital-lessons-learned-from-stewardess-Richard-branson

I like visiting Poland during Winter (Brrrrr!) and it was last year that I found myself sitting on a flight back from Gdansk. I was startled when someone hit my elbow – it was the air hostess who was conducting the usual pre-take off routine – checking if the seat belts were fastened. Continue reading “#Digital Lessons learned from a Stewardess” »